Your own words
4.7 / 5
★★★★★
Based on 1,987 verified reviews
Colleen B.
Verified buyer
★★★★★
Better than I expected
Turned up in three days and the fabric feels substantial in the hand. It has been through the wash twice now and still looks new.
Marilyn P.
Verified buyer
★★★★★
The sizing is honest
I took my normal size and did not have to guess. The cut sits properly across the shoulders and the hips, which almost never happens for me.
Julie A.
Verified buyer
★★★★★
Ordering again this month
I had written off online shopping after a few duds. This lot arrived exactly as pictured, so there is a second parcel on its way.
Bev N.
Verified buyer
★★★★★
Someone actually replied
Sent a question about length on a Sunday and had a proper answer by Monday morning. No script, just a helpful person.
Trish D.
Verified buyer
★★★★★
Soft from day one
No stiffness, no itch, no breaking-in period. It went straight over my usual jeans and looked right.
Denise K.
Verified buyer
★★★★★
Packed and tracked properly
Neatly wrapped, and I could follow it the whole way without hunting for a tracking number. Checkout was simple too.
Sandra M.
Verified buyer
★★★★★
In my weekly rotation
Three pieces in and each one gets worn most weeks. Easy to throw on, easy to wash, nothing fussy about any of it.
Gail R.
Verified buyer
★★★★
Fair price for the make
The finishing is neater than things I have paid double for. Good to know the returns policy is in plain English, not that I have needed it.
From our founders
A note from Sienna and Matilda
We have spent most of our working lives around clothing, and around the women who wear it. What we kept hearing was the same thing. Everything is cut for someone half my age, and nothing is warm enough to actually live in.
Growing up we were inspired by women like our mothers. They never chased trends. They chose pieces that felt right and kept them for years. Somewhere along the way, what started as their style became ours.
So we started Ella and Ivy here in Auckland to make exactly that. Warm, honest clothing, chosen with care and made to last well beyond the season. No uncomfortable fits and no chasing whatever happens to be in this month.
Every piece we put our names to is something we would happily wear on a cold Tuesday morning ourselves. If it does not pass that test, it does not go on the site.
Thank you for shopping with us. We hope this becomes the one you reach for.
Sienna & Matilda — Founders, Ella and Ivy
★★★★★
“Finally a store that cuts for women like me.”
Made for real life
For every body, for the life you love.
We do not design for one ideal. We design for real women of every shape and every size, with a relaxed cut that skims instead of clings.
You have earned the right to dress exactly how you please. Our job is simply to make you feel like yourself. Warm, comfortable and quietly put together, on your best days and your ordinary ones.
Every size, same price, same relaxed fit
Our guarantee
Four promises we keep.
Whatever you order, and whatever it costs, these four things never change.
Free shipping
Every order ships free with NZ Post, and your tracking link arrives the moment it leaves us.
New Zealand wide, tracked
30 days to decide
Wear it on your own thermostat for a full 30 days. If it is not the one you reach for, send it back.
Full refund, no questions
Made for every size
Cut for real bodies from S to 4XL, with a relaxed fit that skims your shape instead of clinging to it.
S to 4XL, true to size
Safe checkout
Pay however suits you, with Visa, Mastercard, PayPal or Apple Pay. Your details stay encrypted.
Encrypted payments
Storewide, for a limited time
Winter Clearance Sale
Everything in store up to 70% off while it lasts, plus extra savings when you bundle.
Buy 2 pieces
Extra 15% off
Buy 3 pieces
Extra 20% off
Buy 4 pieces
Extra 25% off
Every order is backed by our 30-day money-back guarantee. Just email us and we will help.
Storewide, for a limited time
Winter Clearance Sale
Everything in store up to 70% off while it lasts, plus extra savings when you bundle.
Buy 2 pieces — Extra 15% off
Buy 3 pieces — Extra 20% off
Buy 4 pieces — Extra 25% off
Since life is sometimes unpredictable, every order is backed by our 30-day money-back guarantee. Just email us and we will help.
FAQs
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Yes. Everything we make is cut true to size with a relaxed fit, so you can simply order the size you always wear. Every product page also has its own size guide, and if you are ever unsure our team will help you choose before you order.
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Absolutely. Our pieces are designed for real bodies, from S to 3XL, with relaxed cuts that skim rather than cling.
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We choose fabrics you want to touch. Soft, substantial and made to hold their shape wash after wash.
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Of course. You have a full 30 days to decide at home. If anything is not right, send it back for a full refund.
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Most orders arrive within 4 to 7 business days, and you receive a tracking link the moment your order is on its way.
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Tell customers where the brand started and who it is made for.
Born in Auckland
It started with an Auckland winter
Auckland does not really do cold, until it does. The southerly comes through in June, the wind lifts off the harbour, and the light jacket you have worn for years stops being enough.
We started here in 2008, for exactly those mornings. The early ferry, the walk along the water, the school run when the sun is out but the air is not.
Everything we make is chosen for that kind of day. Warm enough for an Auckland winter, light enough that you will actually reach for it.
Made for Auckland mornings, worn right across New Zealand